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Top 5 Social Media Tools Companies Use
We all know the three most popular social media apps in our toolkit are: Facebook, Twitter and LinkedIn. But what else are companies using to have an edge and be more efficient and productive in their...
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How Far Would You Go?
With brands trying to make meaningful connections with consumers online, most take their efforts to Facebook Twitter, while others go a bit further. These brands are not only thinking of creative and...
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Return on Influence: 5 Questions with Mark Schaefer
Whether you realize it or not, every tweet, comment and “Like” is being scrutinized and scored for your social influential power. Companies like Klout and Kred are developing complex algorithms that...
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Return on Influence: Harnessing The Power of Social Influencers with Mark...
With social media influencing 90 percentof all purchases, it’s a potential gold-mine for marketers. But how can marketers harness the social influence of others to increase brand advocacy, generate...
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Five Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter...
There is no doubt that the social media landscape is dominated by the Big 3 platforms – Facebook, Twitter, and YouTube. Facebook alone boasts over 800 million users, 50 percent of whom log in daily....
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From Social Media Metrics Dummy to Genius: 5 Tips from Leslie Poston
You’ve probably been in this situation before – at the beginning of a big social marketing campaign push, jacked up on adrenaline with the thought of growing your business tenfold. It’s easy to get...
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Which Politicians Have Mastered Social Media?
Social media has given rise to a new type of politician. Those that have embraced social media have received more attention and kudos from the public. With politics being debated so hotly across...
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